TikTok is gaining on YouTube, now leads in average watch time in the US

TikTok is gaining on YouTube, now leads in average watch time in the US



TikTok is catching up to video giant YouTube according to new data.Users are spending more average watch time each month viewing content on TikTok than YouTube, which “could shake up the rankings in years to come,” according to a new study from App Annie, which provides app market and advertising analytics.