Procter & Gamble calls for change to annual TV ad-buying process
P&G brand chief Marc Pritchard says TV networks use information about client budget forecasts for an advantage in negotiations
Thursday, September 24, 2020
Procter & Gamble calls for change to annual TV ad-buying process
Procter & Gamble calls for change to annual TV ad-buying process
P&G brand chief Marc Pritchard says TV networks use information about client budget forecasts for an advantage in negotiations
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