Comcast Corp is pooling the advertising power of its NBCUniversal and British-based Sky units to better target viewers worldwide, it said on Monday, a major step by the top U.S. cable TV provider to transform itself into a global media leader.
from Reuters: Business News https://ift.tt/2W6ZRwc
Monday, March 18, 2019
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NBCUniversal, Sky team up to expand global advertising product
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